Málaga begins 2026 with a more solid tourism performance: in March, the city recorded 149,893 hotel travellers and 312,095 overnight stays, representing a 1.88% increase in visitors and a 7.78% rise in nights. The average stay increased to 2.08 days (+5.58%), and hotel occupancy reached 85.7%, seven points higher than last year, reflecting higher‑quality tourism and stronger economic impact.
The international market continues to lead growth, with a 1.63% increase in travellers and a 9.42% rise in overnight stays. The UK and Germany remain the top source markets, while Asian markets show notable progress: China increased its overnight stays by 17%, and South Korea grew 22% in travellers and 33% in nights. Nationally, Andalucía and Madrid declined, but Catalonia and the Valencian Community grew. The first quarter closed with a 4.8% increase in travellers and an 8.34% rise in overnight stays, consolidating an expanding tourism model.